Joanito Rocha
Tourism Entrepreneur & Expert Guide | Sustainable Travel Advocate
Praia, CV.About
Passionate tourism professional and founder of Mar&Rocha Travel, an agency dedicated to promoting local, sustainable tourism through authentic hiking and cultural immersion experiences on Santiago Island, Cape Verde. Leveraging deep-rooted love for his country and extensive local knowledge, Joanito excels at curating unique journeys that connect visitors with the island's natural beauty and vibrant heritage while fostering community engagement and economic benefit.
Work
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Summary
Founded and currently lead Mar&Rocha Travel, a specialized local agency promoting sustainable tourism through unique hiking and cultural immersion experiences on Santiago Island, Cape Verde.
Highlights
Developed and launched Mar&Rocha Travel, establishing a unique niche in local, sustainable tourism with a focus on authentic hiking and cultural immersion experiences.
Designed and implemented bespoke itineraries that connect visitors with the rich cultural heritage and pristine natural landscapes of Santiago Island, enhancing visitor satisfaction.
Championed sustainable tourism practices, ensuring environmental preservation and direct economic benefits for local communities through responsible engagement.
Cultivated strong partnerships with local communities and service providers, facilitating immersive experiences that highlight the authentic spirit of Cape Verde.
Provided expert guiding services, leveraging profound knowledge of local history, ecology, and traditions to deliver memorable and educational journeys for clients.
Languages
Portuguese
Crioulo
English
French
Spanish
Skills
Professional
Leadership
Tourism & Hospitality
Sustainable Tourism, Cultural Immersion, Hiking Guide, Local Tour Operations, Customer Experience, Destination Knowledge (Santiago Island, Cape Verde).
Business Development
Entrepreneurship, Niche Market Development, Local Partnerships, Service Design, Brand Building, Community Engagement.
Interpersonal & Communication
Client Relations, Cross-cultural Communication, Storytelling, Problem-Solving, Group Leadership.
Interests
Nature & Outdoors
Hiking, Ecotourism, Environmental Conservation.
Culture & Heritage
Local Traditions, Community Development, History.